5 Social Media Advertising Techniques
The amount of money advertisers spend on online advertising has now surpassed that spent on television advertising. PPC advertising is a large proportion of this spending but social media advertising is becoming just as important.
If you are not already using social media ads to get new followers or more prospects, then there are some social media advertising techniques you should consider.
Use Ads to Highlight Non-Sales Efforts
It is not necessary to use social media ads to channel users to your landing pages. There is much more which can be done, for example, to highlight non-sales efforts. Ads can be used to let consumers know about charitable efforts, upcoming events, hobbies and interests and so on.
Many large corporations employ this method, but it can be just as effective at a personal level to promote your personal brand. You can highlight details which allow people to connect with your brand on a personal level.
Use Ads to Encourage Participation
Ads can also be used to encourage participation. This is a good way to learn more about your target market. Learn about their interests by using an ad to direct visitors to an online poll or survey.
An option which has been used quite effectively in the recent past is to ask a question in your ad and direct users to comment on a specific post. This will encourage conversation, which could revolve around your brand and will help to gain new followers.
Use Sponsored Posts to Gain New Followers
Most social media networks have some form of sponsored post. These are really paid ads in the form of a social media post. These will broaden your reach to more social media users and will increase your chances of gaining followers.
Sponsored posts can be combined with other techniques. Sponsored posts can be used for online polls or to highlight achievements. The idea is to gain more attention than might be achieved with other forms of paid advertisement.
Use Targeted Social Media Advertisements
Any social media ad can be targeted at specific regions, areas or demographics. These can be used to narrow down the focus of some of your advertisements, for example, a form of niche marketing.
In targeting a smaller market, you will probably face less competition. Ads can also be altered for different regions. This is easiest to achieve with Facebook targeted ads.
Facebook has many options for targeted ads. For example, Facebook users who have a specific interest or hobby can be targeted as can users in a specific age range or geographic location.
Facebook ads will also allow you to exclude those who have visited your website. This is a very useful option if you wish to focus solely on people who have not visited your site or know about your brand. This can even be altered to include retargeting.
Retargeting allows you to display ads only to users who have visited your website previously. You can also set the time since they last visited your site. This helps increase overall engagement.
Use a Combination of Marketing and Ads
It is not advisable to rely solely on paid ads. You should also stick to your existing marketing strategy. Continue to post on a regular basis. Do not count your sponsored ads or paid ads as another post on your regular schedule.
Continue to grow followers and to engage with your audience. Use paid ads as a supplementary technique to boost your social media presence. All of this is geared towards an increase in your overall online presence and to help you to grow your brand.
Think outside the box. Do not just use social media ads to direct visitors to a landing page.