How to Use Hashtags for Social Media Marketing
Hashtags are used to help people discover your social media posts. Twitter was one of the first social networking sites to make good use of hashtags. But, they are now an important part of all social networking sites, including Facebook, Pinterest, and Instagram.
Hashtags are useful, but they can have a negative impact on your marketing efforts. You should be careful how you use hashtags in your posts. So, it is important to understand how to use hashtags properly for social media marketing.
The Basics of Hashtags for Social Media
First, let us see what a hashtag is and is not. A hashtag can be regarded as a keyword. It is a keyword or keyword phrase without any spaces and includes the pound or hash (#) sign at the beginning of the phrase.
Hashtags should be used because they are used by social media search engines. When a user searches for something, the site finds relevant posts based on hashtags. Also, hashtags are now used by almost every major social media site, including:
- Google Plus
The Correct Way to Use Hashtags
Here is a quick look at the correct use of hashtags:
- Use up to 3 hashtags per post
- Make sure they are relevant to your post
- Use local terms to increase local marketing
It is best to use 2 or 3 hashtags per post. If you add too many, it indicates that your posts do not have a clear focus. Instagram is one exception to this rule. For example, Instagram posts with the highest engagement typically have 4 or 5 hashtags.
When choosing hashtags, make sure they are relevant to your post. Do not include a hashtag simply because you think it will attract more users. Take a look at trending hashtags to find examples, but do not add them to your post unless they actually make sense.
Local terms can be used to help increase local marketing. For example, when posting about an event, include the name of the city where the event will take place. The same applies to posts about local businesses.
The Incorrect Way to Use Hashtags
Beware of the incorrect way to use hashtags. These should be avoided:
- Too many hashtags
- Hashtags in your message
- The same hashtags every time
Do not use too many hashtags. Except with Instagram, only use up to 3 hashtags. Otherwise, they are no longer helpful.
Do not include hashtags in your message. Do not use them to replace words. This makes it hard to read your message. For example, do not say, “check out our latest #SEO #service”. Place them at the end of the message.
Avoid using the same hashtags every time. Mix them up. If you use the same hashtags all the time you will only to attract the same people over and over again. In the same way as different keywords are used on different pages of your website, use a variety of relevant hashtags to appeal to more people.
Hashtags should help you gain more followers and improve your social media marketing.