Expand Your Online Marketing to the Global Marketplace
When you first launch a website, the quickest way to gain traction and expand the brand is to focus on a niche market. This means concentrating on a smaller market with less competition. However, at some point, you will probably find you have reached your full potential in your limited market and you will need to expand your Marketing to the Global Marketplace.
However, before you try to reach the global marketplace, take the time to plan your new marketing strategy carefully.
It is a different situation when you target the global market. You have a larger audience but also have more competition. These tips will help with this transition.
1. Do Not Ignore Your Niche Market
First, you should not ignore your niche market. Don’t forget where you came from. You can maintain your hold on your niche market while targeting a larger audience.
So, continue what you have been doing. Keep your existing strategies in place to maintain sales through your niche market. Then develop new strategies to reach a larger market and the global marketplace.
2. Do Not Discuss Politics in Your Marketing
Before starting your campaign yo the global marketplace, it is also important to pay attention to what you say. Unless your business is involved in politics or religion, there is no reason to discuss these topics through your social media account.
This should go without saying, but it becomes increasingly important when targeting a global market. Other countries may not share the same sensibilities. You could easily create a negative reputation in a region by showcasing your political or religious affiliations. You cannot afford to alienate any of your audience.
3. Translate Your Marketing and Advertising
About two-thirds of the world’s population are non-native English speakers. Most of these people, in the global marketplace, even if they can speak English, prefer to browse the web and shop online in their native language.
It is easy to add the option to translate your web pages into a different language. This can be achieved using a Google Translate plugin. But, if you’re using marketing and advertising material, you may not have this option.
So, you will need to handle the translation of marketing and advertising. This is not difficult. Use a translation application to translate your content into another language and then use this translated content in your marketing efforts.
If you are launching a marketing campaign in Germany, translate your material to German. If you’re marketing in Japan, translate your material into Japanese.
4. Localise Your Content to Each Region
Have you ever targeted multiple cities? Create an individual landing page for each city. Then use content to refer to places, people and things that people in that city will recognise. This is localisation and should be used in global marketing campaigns.
In addition to translating the content, edit it to speak to the locals in the country you are targeting. This means using phrases and wording with which your target audience is familiar. You can also reference facts, details or landmarks in these regions.
5. Use an International Payment Gateway
The next consideration is the payment gateway. PayPal can accept payments from other currencies. If you choose an option other than PayPal, ensure it accepts international payments and automatic currency exchange.
If you are ready for the big time, use these tips to begin reaching a global market.