How to Use Hashtags Properly for Social Media Marketing
Hashtags are used to help people discover your social media posts. Twitter was one of the first social networking sites to make good use of hashtags. But, they have now become an important part of all social networking sites, including Facebook, Pinterest, and Instagram and so on.
Whilst they are useful, hashtags can also have a negative effect on your marketing efforts. Be careful with how you use hashtags in your posts. Therefore, you should learn how to use hashtags properly for social media marketing.
The Basics of Hashtags for Social Media
First, it is important to understand what a hashtag is and is not. Think of hashtags as keywords. A hashtag is a keyword or keyword phrase without any spaces and it includes the hash or pound sign (#) at the beginning of the phrase.
Hashtags should be used because they are used by social media search engines. When a user performs a search, the site finds relevant posts based on hashtags. For this reason, hashtags are now used by almost all major social media sites, including:
- Google Plus
The Correct Way to Use Hashtags
Remember the use of hashtags and it should be easy to use them properly. This is a quick look at the correct use of hashtags:
- Use up to 3 hashtags per post
- Make sure they are relevant to your post
- Use local terms to increase local marketing
Usually, only use 2 or 3 hashtags per post. If you add too many it demonstrates that the posts do not have a clear focus. Instagram however, is an exception to this. For example, Instagram posts with the highest engagement usually have 4 or 5 hashtags.
When choosing hashtags, ensure that they are relevant to the post. Do not include a hashtag simply because you think it will attract more users. Take a look at trending hashtags to find examples, but do not add them to a post unless they actually make sense.
You can also use local terms to help increase local marketing. For example, when posting about an event, include the name of the town or city where the event will take place. The same applies to posts about local businesses.
The Incorrect Way to Use Hashtags
It will also help to learn the incorrect way to use hashtags. These are the methods which should be avoided:
- Too many hashtags
- Hashtags included in the message
- The same hashtags used in every post
Remember, do not use too many hashtags. Unless you are using Instagram, only use up to 3 hashtags. Otherwise, they are no longer helpful.
- Do not include hashtags in your message
- Do not use hashtags to replace words
If you do, it makes it hard to read your message. For example, do not say things such as, “check out our latest #SEO #service.” Place the hashtags at the end of the message.
Finally, avoid using the same hashtags every time. Mix them up. The same hashtags used in every message will only help you attract the same people every time. In the same vein do not use the same keywords on every single page of your website. Therefore, use a variety of relevant hashtags to appeal to more people.
As long as you follow these tips, hashtags should help you gain more followers and improve your social media marketing.
If you’d like even more marketing suggestions, as well as a means to generate conversion-ready marketing prospects each month, then click below:
>> Click Here <==