Increase Your Online Exposure Without Increasing Your Budget
When first starting out, every dollar spent on online marketing is important. It is likely that you have multiple goals. You want to gain website traffic, increase your social media followers and build your online reputation.
All these goals can be achieved with good marketing strategies. But, it is possible to speed up the process by increasing your online exposure. With brand recognition, it becomes easier to gain traction and get your foot through the door of your target market.
Here are some simple tips which can be used to increase your online exposure without having to increase your marketing budget.
If people are to recognise your brand, you need to be consistent with your branding. This means using the same logo on your website and social media profiles. Anywhere your logo or business branding appears, you should use exactly the same image.
To ensure that people realise your website and your social media profiles are one and the same. They are not two separate individuals or businesses.
So, your YouTube profile, Facebook profile, Twitter, and other platforms should all use the same profile image and it should include the same branding which appears on your website.
Gain More Social Media Followers
Once your branding is in place, focus on gaining more social media followers. It does not cost anything to share content on social media. Monday through Friday, you should post at least twice per day on each of your social media accounts.
This means that posting at least 10 times per week. But, there is no need to worry about creating 10 original posts. 8 of these posts will come from other sources, such as industry-leading blogs and news sites.
Also, become active on social media. Interact with your followers. Share personal stories. Engage your audience and join communities. This all helps gain followers without having to pay for marketing.
Start Creating High-Quality Blog Posts
Sharing content on social media should help you gain followers. It is difficult at first, but once you pass 100 followers, it will become easier. Then, start creating high-quality blog posts.
There should already be a schedule in place for sharing 8 pieces of curated content on social media. For the remaining 2 posts, share links to your original content. The followers you have gained will share these posts. This will increase your online exposure without the need for any additional spending.
Write Guest Blog Posts for Other Sites
When you have got the hang of writing quality blog posts for your own website, start submitting guest blog posts to other sites. Look for websites which get a lot of traffic. When you get a guest blog posted on one of these sites it will increase your online presence and help you establish yourself as a voice of authority.
Share Your Opinion with Everyone
The final step for increasing your online exposure without increasing your budget is to share your opinion with everyone. This means you will need to comment on blog posts, comment on social media posts, answer questions on Q&A websites and become active on relevant forums.
Blog and forum commenting can help earn backlinks and increase your search engine rankings. When you comment on social media or answer questions on Q&A websites will start to become noticed. These steps build backlinks, increase recognition and can help you gain more followers.
You can increase your online exposure without spending additional money. It all starts with consistent branding. Then, focus on social media. Once you gain followers, start generating quality content and sharing it.
Use these tips to start increasing your online exposure.