Additional Ways to Use Keyword Research to Boost Sales
Keyword research is a necessary part of online marketing. In fact, you can often spend hours researching keywords and deciding which to target. Then use these keywords in your content, marketing material and advertisements. However, these are not the only uses for your keyword research.
Take advantage of the time you put into keyword research. Here are a few ways to use your keywords to boost sales, drive traffic and build your online reputation.
Keyword Research is a Kind of Customer Research
When you are performing keyword research, you are also performing customer research. You will be finding out about potential customers’ interests. This will give a general idea of the kinds of topics you should be discussing in your blogs and eBooks.
The terms people use will give us an insight into their interests. So, not only should these keywords be used in your content but you can mine these keywords for topics.
Find Content to Curate and Share on Social Media
Your keyword research can be used to help with content curation. Content curation should comprise
about 80% of your social media marketing. This includes articles and news from outside sources you think your followers will enjoy.
Enter your chosen keywords into Facebook or Twitter to help cut down the time you spend finding curated content.
Improve Your Existing Content with New Keywords
Use your keyword research to update your existing content. If you have blog posts which have not been viewed in months, give the posts an update. Add additional content, more information and new details. Then, optimise your updated posts with your latest keyword research.
Find Frequently Asked Questions You Can Answer
When you perform keyword research, pay attention to the keyword suggestions phrased in the form of a question. These queries show that people are searching for an answer to these questions.
Take these keyword phrases and perform your own search. You should be able to find forums, communities and websites where people have asked exactly questions.
Offer your input and provide an answer. This helps establish yourself as a voice of authority in your field while providing another use for these keywords.
Learn How People Search for Your Products or Services
Remember, your keyword research is a type of customer research. One of the things that you will learn is how people search for your products or services. You might find that they commonly use terms that you would not use normally.
For example, if you sell running shoes, you might find that people are more likely to search for running sneakers.
By looking at the most common search terms, you will gain insight into the language used by your customers. These small nuances can be useful in creating marketing material which connects and engages.
Find Ideas for Future Products or Services
During your keyword research, you may come across search terms you have not considered. This could provide ideas for future products or services.
Again, using running shoes as an example, you may find that people also search for shoelaces for running shoes. If you had not previously sold shoelaces, you now have an idea for your next product.
The result is that keyword research can be used for so much more than just optimising web pages and advertisements. Perform customer research, improve your content and develop ideas for new products or services.
Maximise your marketing potential by making better use of your keyword research.
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