Landing Pages – How to
To make money online, you must use landing pages as part of your targeted marketing campaigns. So, if sales or conversion rates are not what you hoped, the first place to look is your landing page.
These tips will help you set up effective landing pages which can be used for almost any product or service.
A landing page should have a natural flow. Visitors should want to get to the bottom of the page. This means that your content should be placed in a specific order to increase conversion rates. This is an outline of a typical landing page:
- Customer testimonials
- Features and details
- Final call to action
This structure should be modified to meet your specific needs, this will serve as a good starting point. Start with this structure and then tweak it as necessary.
Create a Killer Headline
One of the most important parts of a landing page which converts is a killer headline. Something to grab people’s attention. The headline should offer a promise, a hint at a solution or to spark interest in a specific topic.
This is your megaphone to announce your page to the world. You must grab your reader’s attention within the first few seconds if they are to read on.
The first paragraph or two should present several problems or issues your product or service can solve.
For example, if you are offering a weight loss supplement, you could discuss the difficulty of sticking to a diet or losing weight. For productivity software, you could talk about how a drop in productivity can lead to a drop in sales.
You engage your readers by presenting them with problems. They’re searching for a solution, which you’re about to present.
List the Benefits
After presenting the problems, explain the benefits of your product or service. Explain how your product or service can solve the problems you discussed. Keep this section short. There is no need to go into detail. Include a bullet point list of the top 5 or 6 benefits.
Customer testimonials, either quotes or video testimonials, show visitors you have a real product or service which actually works.
If this is a new product or service, then you may not yet have customer testimonials. In this case, send out a questionnaire to your first customers.
Ask for their feedback and make it clear that their comments may be used for promotional purposes. You can then use this feedback to pull quotes for your customer testimonials.
Features and Details
Include the features and details of the product or service towards the end of the page. This is because you first want to build awareness.
Make visitors aware of a problem in the first section. Then build interest by discussing the benefits and by providing customer testimonials. Now, explain the solution in a little more detail. List the top features of your product or service.
Calls to Action
Finish your landing page with a great call to action. This is your last chance to make a sale, so take your time and write a killer call to action. Along with the final call to action, you could also include a call to action at the end of each section.
These calls to action capture visitors at each stage of the discovery process. Some visitors may be ready to make a purchase after reading the benefits, while others may wait until the end of the page.
Include calls to action at each stage to help you gain customers who do not feel like scrolling through the entire page.
Put these steps together build an effective landing page.
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