How to Create a Lead Magnet to Grow Your Email List
If you are pinning all your hopes for your success on the premise that first-time visitors will make a purchase, you will have trouble making any money. About 1% of visitors are ready to make a purchase during their first visit. On average, you will need about 4 or 5 contacts before getting a sale and this is where a Lead Magnet will be very useful, if not essential.
A lead magnet is designed to help capture the email addresses of visitors so you can direct them back to your sales funnel. They are designed for the 99% of prospects who leave your site without making a purchase.
Therefore, to obtain these email addresses, take the time to create an effective lead magnet.
Research Competitor’s Lead Magnets
Look at your competitor’s lead magnets and examine the offers they provide. DO NOT copy their offers but use your research to ensure that you are offering something original and more appealing than your competition.
This will give you a better sense of what your potential buyers want. Use this information as you choose your offer. Generally, these offers will fall into one of four categories:
- Video tutorial
- PDFs, eBook, or downloadable guides
- Discounts or coupons
The medium you choose for an offer will depend on your market. PDFs and other readable content are useful when you do not have a physical product.
So, if you offer digital goods or services, your customers will expect digital offers. Though, downloadable content can be applied to almost any industry.
When creating the offer, the medium is not nearly as important as the actual content. Whether you film a video tutorial or put together a downloadable guide, you should choose a topic in which your potential buyers are interested.
Research the Top Concerns of Your Potential Buyers
Research the top concerns of potential buyers. This will help you to choose a topic for your lead magnet. People want solutions. They want valuable information. You provide them with the answers or facts that they need.
There are several ways to learn more about the top concerns of your target market. You can search forums and communities and read the questions people ask most frequently on these websites.
Also look at social media comments. This should include comments on both your own social media accounts and the accounts of your competition. Social media is the preferred method of communication for most consumers.
A little keyword research can also help you find a topic. Determine what keyword phrases are searched for most frequently. Focus on keyword searches related to questions or concerns.
When you have researched the top concerns of your potential buyers, you will have a topic to discuss. Make this topic the focus of your free content. Then, put this content together in a PDF, video, or webinar.
Create a Killer Title and Sub-title
Once you have an offer in place, the rest is relatively easy. You just need a great title and sub-title. Be specific and keep your title simple. Address the problem or concern that you promise to solve in your free content.
The sub-title follows this promise by telling visitors what they will find on the page. Make it obvious to your visitors what they are about to read.
The same tip applies to the rest of your web page. Keep the content simple and direct. Stick to the point. The entire goal of the page is to get visitors to sign up to your email list by offering free content. Make sure that they understand exactly what they’re about to sign up for.
A lead magnet is an invaluable tool used for growing your email list. But, there are more steps you can take. If you’d like more powerful marketing tips, as well as a way to generate conversion-ready internet marketing prospects, keep in touch with my blog here and I shall endeavour to provide more help and advice.
For more information every month, click here to learn about my done-for-you system.