Personalised User Experience to Increase Conversions
The customer experience provided on a website can have a major effect on conversion rates. There’s more to an effective website than making sure it loads quickly and is easy to navigate. It also important to pay attention to the overall experience by creating a personalised user experience.
Here are some ideas on how to create a personalised user experience to increase conversion rates.
Examples of Personalised User Experience
You will keep your customers coming back to your website by improving their user experience. It will also help to increase your conversion rates. Here are some examples of how to improve the personalised user experience.
- Analyse your current website traffic
- Create a localised experience
- Create a sign-in option
- Include personalised ad placement
- Use personalised email marketing
- Personalise your direct messages
Analyse Your Current Website Traffic
First, analyse your current website traffic to get a sense of what visitors are looking for. Pay attention to the pages that get the most traffic.
Depending on the analytics software in use, you can sometimes get beneficial information about the demographics of your visitors such as age, gender and location.
Use this information to tailor your site towards the preferences of your key demographic. E.g., if you are targeting an older generation, you probably should not use flashy graphics or animations. When targeting younger people, use video and social media.
Create a Localised Experience
When you have analysed your traffic, start some of the personalisation steps. Consider creating a localised user experience. This means including information and content intended for people in a specific region.
Create a Sign-in Option
More personalisation can be added by allowing visitors to create a membership and sign into the site. You should include a basic member dashboard, with options for changing the layout of the site, the features and possibly the colour scheme or theme.
This sign-in option can also be combined with other programs, such as loyalty reward programs and membership plans. Allow your customers to view their orders, track their progress or view other stats related to their purchases or the use of your products or services.
Include Personalised Ad Placement
Amazon and other affiliate advertising opportunities allow advertisements to be placed on your site which will display ads based on the browsing habits of the website visitors.
For example, a user may visit your site after browsing the Amazon site and they will then see recommendations based on their recent Amazon browsing activity.
Personalise Direct Messages
When you send customers or members a direct message on Twitter, Facebook, or any other social media platform, include their name in your message. Do not create a generic auto-responder which sends out the same message to everyone. Instead, take the time to type out a quick message.
If the message contains details, copy and paste the crucial information, while hand-typing the intro and ending message.
These small steps can go a long way towards improving the overall user experience of visiting your website and buying your products or services. Also pay attention to other aspects of your site, including cross-browser compatibility and page load speed.
The aim of creating a personalised user experience is to make the process of visiting your site more comfortable. Your customers should feel at home when they visit the site. By creating a personalised experience for your visitors, you can build trust and gain repeat traffic.
Keep these tips in mind to boost your conversion rates.