Republish Your Existing Content Without Being Penalised
If you regularly spend money on content for your website copy or blog posts, you understand how frustrating it can be to see this content come and go. A few weeks after you post a new blog that you spent good money on, it may no longer hold any value to your website. It is, therefore, useful to republish your existing content without being penalised by the search engines.
When good content is unnoticed, it is tempting to reuse it in some manner. Unfortunately, a lot of entrepreneurs and business owners go about this in the wrong way and can be penalised by search engines. This can decrease your search engine rankings dramatically.
However, this does not mean that you can’t use existing content? You can republish content, as long as you go about it in the right way. These suggestions will help you to republish your existing content without being penalised.
The Correct Way To Let Search Engines Know About Your Duplicate Content
First, ensure you are letting search engines know that this new post is duplicate content. To do this include a canonical URL. Syndication of articles is a major business and if you spend any time on news aggregator websites, you will have seen syndicated content which is posted on multiple news sites.
How to Add a Canonical URL
If search engines were to penalise every site which uses syndicated content, then news sites would have trouble staying at the top of the search engine rankings. The solution is the canonical URL. It is easy to add this small piece of code. Add a link tag in the <head> section of your HTML. The full code would look something like this:
<link rel=“canonical” href=“http://example.com/post” />
Add the canonical link to let search engines know that the content they’re crawling is a duplicate of another URL. The URL which is included in the link tag is the URL of the original post. Place this link tag on every page where the content is to be republished.
More Tips for Using Canonical URLs
Ensure you do not edit the content which is being republished. Grammar mistakes or other small errors can be fixed, but do not edit major parts of your article. Otherwise, the search engines will still count the pages as two separate posts.
The canonical URL link should never be used as a form of black-hat SEO. It should only be used in its proper context. This will defeat the purpose of using the canonical URL in the first place.
Include an actual link at the beginning or end of the duplicate content which links back to the original source. This is beneficial if your content is to be syndicated for use on other sites. Each time the content is republished, another backlink is being added to your site.
Republishing content is a useful way to get more value out of the content you pay for. Money spent on the creation of original content can be a major part of a marketing budget. Most people can only pay for so many articles per month, so instead of letting these articles go to waste after they have outlived their usefulness, consider using a canonical URL to republish them.
Republished your content on a separate website you own, or allow other sites to republish the content as long as they use the canonical URL link correctly.
If you have old content you would like to republish, ensure you are going about it in the right way.
Along with these suggestions, there are other ways to boost your marketing potential. If you’d like some additional internet marketing tips, then click on this lick to learn more about my done-for-you system.