5 Ways to Revitalise Your Social Media Marketing Strategy
The marketing landscape is constantly changing and evolving. To be noticed, you should use multiple tools and resources in your social media marketing strategy.
There is much advice on how to boost social media marketing but even so, it is not uncommon for your marketing strategy to grow stale. You may notice positive results after the marketing campaign is started, only for it to tail off.
These 5 solutions could help revitalise your social media marketing strategy. Don’t scrap your campaign and start again. Just remember these 5 steps.
1. Become More Social on Social Media
It is easy to use a mechanical approach to marketing. You have a schedule and you stick to it. You are consistent and reliable. But, you must be personable when sharing content on social media.
Do not use the same phrases and wording in every post. When introducing curated content, do not use the default message. Create something original. You should sound as if you have actually read the content that you are sharing.
Being more social also means interacting with your followers. Do not be afraid to ask a question or encourage feedback. Thank them for their input and get a conversation going. This will make your brand feel more approachable.
2. Tell Your Followers What You Care About
If you have a cause that you are actively involved in or care about, let people know. This also helps humanise your brand. But, do not promote a cause simply for the marketing appeal. It is easy to detect manufactured feelings.
3. Use Video in Your Marketing Strategy
People like watching videos. This is especially true with the rise in mobile device usage. When people are on the go, it is easier to watch a video than to read an article. So, to be noticed, record more videos.
If it is difficult to find content for your videos, look at your most popular blog posts. Convert these posts into individual videos. Rewrite the content into a script and record your voice. Add this to a slideshow or a live presentation and post it to social media.
4. Become the Top Curator of Content in Your Niche
The next step is to focus more on curated content. About 80% of the content you share should come from other sources. This shows your followers that you care. It helps build a relationship with your followers.
The sharing of curated content also allows you to have a continuous flow of content. If you are relying on your own original content, it is difficult to have something new to post every day of the work week.
Browse the top news sites in your niche market or industry. Use multiple sources and find beneficial content you believe your followers will appreciate. This should comprise the largest portion of your social media marketing.
5. Listen to What Your Followers Are Saying
Listen to what your followers are saying. Learn from their comments. You can gain valuable insight into the type of content they enjoy based on what they say and what they share.
If no one is saying anything, then you are not sharing the right content. Or, you are not engaging your audience actively. Review your content, add more curated content from other sources and talk to your followers. If this does not encourage more input, then rethink your market.
If you’re ready to breathe new life into your social media marketing, start using these tips.