The end user experience provided by your website can make the difference between a sale and a bounce. If your website is slow, not optimised for mobile viewing or difficult to navigate, users will go elsewhere Use these tips to improve the quality of your website and the user experience it provides..
If you are experiencing increased bounce rates, here are 5 tips to improve the quality of your website.
Boost the Speed of Your Website
The first thing to consider when trying improve the quality of your website is to boost its loading speed. The time it takes to load can play a major role in conversion rates. This is increasingly important as more and more people use mobile devices to browse the web.
There are a number of online tools to test the speed of your site which will usually provide a breakdown of the elements on your web page. You can then determine the items which are taking the longest to load.
Use a Responsive Web Design
Most web design templates use responsive coding. This means the site responds to the type and size of the browser being used. Elements and layouts are changed to fit the browser being used and the is no longer a need for a separate mobile site.
Optimize the Images on Your Site
Images are a usual cause of long loading times. Ensure the images are optimised. For example, if an image displays at a maximum size, there is no reason to use a wider image.
Also, if the background in your image is not transparent, there is no need to use a PNG image files. JPG files are smaller often much smaller. There are many photo editing programs you can use to resize the images and save them as JPG files.
Pay Attention to Your Placement of Ads
Advertisements will help to generate a little extra income. It is normal to include ads from Google AdSense or other programs. However, if these ads are more prominent than your primary content, spoil the legitimacy of your site.
There is a basic rule which says you should only include one ad above the fold. Place a banner across the top of your page or an ad along your sidebar but, avoid placing two ads along the top section of your site.
Visitors should be drawn instantly to your primary content. They probably are not as interested in the advertisements. Your goal is to get them to complete a purchase or some other action. The least important of these actions is to click on an ad which will take them away from your site.
Make Your Content Readable
If users have any trouble reading your content, they will leave your site. Do not use a great many fancy fonts.
It is acceptable to use an interesting font for a header, but use a standard font for your primary text. Times, Arial, and Helvetica and variations of these three font families are your best bet.
Use these 5 tips to streamline your website. The user experience you provide will affect your conversion rates directly. The content of your site can be the best and of high quality but if your site is not well-built, users will not be interested in anything you have to offer.
Evaluate your site and begin implementing these suggestions.