Categories
Blogging Web Site

Make Money from Blogging

6 Ways to Monetize Your Blog

Make money from blogging. This is a relatively simple process. To make money from a successful blog that has many subscribers who look forward to your high-quality content. Also, a blog that is shared frequently via social media can produce very profitable results.

Here are some fast and easy ways to make money with your existing blog:

#1: Promote Affiliate Products

Use the content in your blog to reference affiliate products you promote. Promote these products either within the content itself or as the focal point of the blog posting. This could be a product review or an endorsement.

#2: Click-Per-Action Offers

A third party will pay when a visitor to your blog or website takes a particular action. These actions can be entering their email addresses, answering a questionnaire and so on. Look for and use CPA networks to find CPA offers which can be included in your blog.

CPA networks will pay-outs for someone who simply clicks a link. Others will require that the user clicks through a sequence of pages. Some will pay just a few cents while others can pay several dollars per click-through. Offers can be related directly to the content of your blog or completely unrelated.

#3: Brand Placement

Make money from blogging by using brand placement. This means that you promote a specific brand or product within your blog. Advertisers are likely to be interested if you have many loyal subscribers. It will also help if you have a reputation as an expert in your field or have very popular content which is frequently cited by others.

Companies will sometimes approach the owners of blogs or websites on which they would like to place their brands or products. However, there is nothing to prevents you from approaching companies and offering to promote their brands within your blog’s content, especially if your blog is already popular.

#4: Add a Mailing List/Newsletter Opt-In Form

Add a mailing list/newsletter opt-in form to your blog. When people sign up, use the subscriber list to promote products and services or sell the list to other bloggers or Internet marketers.

Every online business wants access to large, highly targeted email lists. Use an opt-in form to capture the email addresses of people who show an interest in your niche. Addresses and other data are loaded into your autoresponder. Then use email marketing campaigns to promote your products or services or those of other marketers.

#5: Sell Display Advertising

Make money from blogging. You can sell as much display advertising as you wish and keep all the profits. The amount you can charge for advertisements will depend on how many subscribers you have. A good reputation as a blogger will also help.

Place ads at the top, in the margins, or at the bottom of your blog page. Advertisers can be charged per impression. This could be a set amount per 1,000 viewers of your blog. Alternatively, charge a monthly fee.

#6: In-Text Advertising

Another type of ad you can sell is in-text advertising. Place links inside your text and configure them with a double underline to differentiate them from normal links. When a user rolls the mouse over such a link, a pop-up ad will appear which leads viewers to your advertiser’s web page or offer.

It is good fun and very satisfying to write blogs that share your specialized knowledge with other people. There is no reason in the world why you should not make money at the same time. The hard work and effort which goes into producing, promoting and distributing a high-quality, informative blog, deserves some reward.

Categories
Blogging Content Syndication

Content Syndication

Use Content Syndication to Expand Your Online Business

A great way to drive more traffic to your web pages is by posting your content on other people’s web pages or on article syndicators. Article Syndicators are sites that collect articles from all over the web and index them in one location. This enables them to be found more easily by people searching online for specific topics.

Backlinking

Any content posted anywhere for content syndication must include a number of backlinks leading back to your home pages. This will enable people who found your content interesting and helpful to find more content you have created. In addition, you should post content on your own blog site or web pages, as well as posting guest blogs on other people’s blogs. These can be as freestanding articles and as submissions to article syndicators and social bookmarking sites.

Double the value of your content and break it down into smaller chunks and send them over social media as either Twitter “Tweets” or as Facebook status updates. Be sure to include a link to your web page with every posting so you can lead people back to your blog.

Benefits of Content Syndication

Search engines like Google, Bing, and Yahoo are constantly crawling through the Internet looking for new content that they can index and rank on their Search Engine Rank Pages (SERPs). One of the ways they assign value to your web page is by the number of backlinks it includes. A web page linking to many other web pages – especially pages the search engines consider to be “authoritative” — will be ranked more highly.

Search engines want to point their users to sites that will give them the most helpful, accurate information. If you can get your content to include links from such sites as About.com, eHow.com, Wikipedia and other similar sites, your rankings will increase and you could finish up on the front page.

Benefits of Content Syndicating

Other authority sites include sites that end with the suffixes .edu and .gov. Post content in forums on educational or governmental websites and include links back to your web pages and usually, it will instantly increase your page ranking on search engines. Not sure where to go? Just target any site that people would naturally go if they had a question about something having to do with your niche.

Benefits of syndicating content on authoritative sites include:

You can:

  • Siphon “authority” from established websites.
  • Build premium backlinks that will remain intact
  • Position yourself as a respected expert in your field
  • Generate traffic to your website instantly.
  • Build a reputation as an authority in your niche.

Where to Syndicate Your Content

An easy way to find authority sites related to your niche is to type in any of these keyword strings along with your niche keywords:

  • “Guest Bloggers Wanted”
  • “Contributors Needed”
  • “Submit Guest Post”
  • “Accepting Guest Bloggers”
  • “Submit Content”
  • “Submit Article”

A good way to find guest blogging opportunities is to use “inurl” keyword searches which will search online blogs for specific search terms. These look like this:

“inurl:guest-blogging-guidelines” or

“inurl:guest bloggers”.

Top Content Syndication Networks

Some content syndication networks are devoted to specific niches. Someone who works in the Internet Marketing Niche could submit their content to one of these or similar sites:

https://www.hubspot.com/

http://www.SmartBlogs.com/

Expand the scope and stretch of your offers by syndicating your content on as many channels as possible. This will help drive maximum traffic to your offers.

Use Content Syndication to Expand Your Online Business

A great way to drive more traffic to your web pages is by posting your content on other people’s web pages or article syndicators. Article Syndicators are sites that collect articles from all over the web and index them in one location. This enables them to be found more easily by people searching online for specific topics.

Backlinking

Any content posted anywhere for content syndication must include backlinks leading back to your home pages. This will enable people who found your content interesting and helpful to find more content you have created. You should also post content on your blog site or web pages, as well as posting guest blogs on other people’s blogs. These can be as freestanding articles and as submissions to article syndicators and social bookmarking sites.
Double the value of your content and break it down into smaller chunks and send them over social media as either Twitter “Tweets” or as Facebook status updates. Be sure to include a link to your web page with every posting so you can lead people back to your blog.

Benefits of Content Syndication

Search engines like Google, Bing, and Yahoo are constantly crawling through the Internet looking for new content that they can index and rank on their Search Engine Rank Pages (SERPs). One of the ways they assign value to your web page is by the number of backlinks it includes. A web page linking to many other web pages – especially pages the search engines consider to be “authoritative” — will be ranked more highly.
Search engines want to point their users to sites that will give them the most helpful, accurate information. If you can get your content to include links from such sites as About.com, eHow.com, Wikipedia and other similar sites, your rankings will increase and you could finish up on the front page.

Benefits of Content Syndicating

Other authority sites include sites that end with the suffixes .edu and .gov. Post content in forums on educational or governmental websites and include links back to your web pages and usually, it will instantly increase your page ranking on search engines. Not sure where to go? Just target any site that people would naturally go if they had a question about something having to do with your niche.

Content syndicating on authoritative sites:

You can:

  • Siphon “authority” from established websites.
  • Build premium backlinks that will remain intact
  • Position yourself as a respected expert in your field
  • Generate traffic to your website instantly.
  • Build a reputation as an authority in your niche.

Where to Syndicate Your Content

An easy way to find authority sites related to your niche is to type in any of these keyword strings along with your niche keywords:

“Guest Bloggers Wanted”
“Contributors Needed”
“Submit Guest Post”
“Accepting Guest Bloggers”
“Submit Content”
“Submit Article”

A good way to find guest blogging opportunities is to use “inurl” keyword searches which will search online blogs for specific search terms. These look like this:

“inurl:guest-blogging-guidelines” or

“inurl:guest bloggers”.

Top Content Syndication Networks

Some content syndication networks are devoted to specific niches. Someone who works in the Internet Marketing Niche could submit their content to one of these or similar sites:

https://www.hubspot.com/

http://www.SmartBlogs.com/

Expand the scope and stretch of your offers by syndicating your content on as many channels as possible. This will help drive maximum traffic to your offers.

Expand the scope and stretch of your offers by syndicating your content on as many channels as possible. This will help drive maximum traffic to your offers.

Categories
Email

Email Marketing

What to Send and When

If you have a list of subscribers who are passionate about your niche, it’s time to set up a series of emails to be sent using your autoresponder according to a pre-set schedule.

There’s no limit to the number of emails you can send and your subscribers will receive them until they unsubscribe from your list. As long as your emails provide something your customers want, they will continue to open them.

As long as they are opening your emails, rather than deleting them without reading them, you have the opportunity to sell the products you are promoting.

What Emails Should Do

Emails should serve one of two purposes:

  • Reinforce your subscriber’s loyalty by giving them something of high value for free
  • Promote a particular product or service

Effective email sequences can contain both types of email. If you send emails which just promote products and services, your subscribers will not get much value from your emails. This means they will be more likely to unsubscribe.

Therefore promotional emails should be alternated with those which provide free high-value content they can actually use in their everyday lives. Subscribers then will be more likely to open your emails and purchase the products or services you promote when you send promotional emails.

It requires some skill to toggle successfully between these two types of email, much of which comes with experience.

Remember that once the person on your email list makes the choice to delete your email without reading it the first time, it will be harder and harder to persuade them to open any subsequent emails you send.

This is why it is critically important to keep the emails interesting enough and provide enough value so that the people on your list will have no choice but to open your emails every time you send them.

What Kind of Content to Include

Free high-value emails should contain either original content created yourself or content you have purchased or commissioned from freelancers, PLR or some other source. Emails can even contain links to informative content your subscribers will find useful.

By the way, this strategy works the same when marketing in other platforms as well, not just email. You can provide high-value content and keep people looking forward to your next submission on places such as Facebook, Twitter, Instagram, Tumblr and many other formats. The principle is the same.

You could regard the emails as a newsletter you send your subscribers. A newsletter contains interesting and helpful articles about interesting topics. If your content is high quality and your subscribers enjoy it, they will be more open to buying the products and services you promote in your newsletter.

How Often Should You Send Emails?

While there is no agreed-upon schedule for free content and promotional emails, use a 3:1 proportion. For every promotional email you send, send out three which provide free high-value content designed to build loyalty with your subscribers.

Promotional emails should have a structure similar to a sales letter. Have a clear Call to Action (CTA) that says exactly you want your reader to do: Buy a product, subscribe to a newsletter, invest in your company, etc.

Promotional emails must have a link which your subscribers can click to buy the products or services you are promoting.

Content of Promotional Emails

The content in your promotional emails can be original or something you commissioned another person to create for you. You can also promote affiliate products, which are products sold by somebody else but promoted by you. When a subscriber clicks through and buys one of these affiliate products, you get paid a commission.

Affiliate products are popular among email marketers because they don’t require you to purchase anything up front or worry about delivering the product to the buyer. All you do is promote the product and when a sale is made, you are paid.

Categories
Social Media

Integrate Social Media

Ways to Integrate Social Media into Your Business

Social media has exploded in popularity over the last few years and unsurprisingly many marketers are using it. There are hundreds of millions of users across multiple social media platforms and they interact with each other daily.

This provides many benefits for a marketer but care should be taken to integrate it correctly.

Many marketers mess up in this pivotal piece of the puzzle. They often have a social media presence, but because their efforts are disjointed and uncoordinated, results can be disappointing. For best results, create an interconnected web of social media accounts all of which link back to your main site.

It all starts with content

If these is little or no content on your main site, there is not much to share on Twitter or Facebook or any other Social Media platform. The focus should always be on your own website and your goal should be to populate it with as much good content as possible.

A site which has been live for a while, it is a good candidate for social media integration. Whenever you post something new, there should be a mention on your social media accounts. This will help maximize the traffic generation offered by every piece of content you post.

Sharing

Facebook provides one of the best ways to share new content. This can be achieved with only a few mouse clicks, and it is one of the easiest ways to extend the usefulness of your content. It is also a good way to alert your followers that there is new content and this will increase the initial traffic it receives.

Quick Updates

Sites such as Twitter are very useful for sending quick updates about what is happening on your site. Plan to produce some major, feature articles at least once per month.

Twitter can then be used to build anticipation for the content before it is posted. You can also continue to drive traffic to it after posting by mentioning how popular it is or how busy the discussion threads are.

Tumbling Around

Tumblr is a social media platform which marketers rarely talk about. It is one of the most popular sites on the web and is a prime location for finding a younger demographic.  Tumblr allows you to include links back to your site in text or image posts. People can then share or “reblog” what you post. The potential audience here is huge.

The real key to success with social media lies in the integration. It should be integrated as a part of what is done on your website and not handled as a discrete operation.

The maximum benefit can be obtained from social media by creating posts, updates etc. which lead back to your main site and the offers which can be found there.

Categories
SEO Web Site

4 Ways to Attract New Website Visitors Today

People now, have more unrestricted access to information, entertainment and other content than in any time in history. That is good news for people looking to be informed, educated or entertained but it can present a challenge for online marketers seeking to capture the biggest possible audience.

This is because there is just more competition for your target audience than ever before. So if the content you are using to attract visitors to your pages is not interesting, cutting edge and exciting, it will be difficult to get people to visit or stay on your pages once they have landed.

1. Would You Be Interested In Your Content?

A good starting point in determining whether the content you are providing is vital and engaging for your target audience is to consider whether you would be interested in your pages if you were an outside visitor looking for content within your niche.

Why would you be drawn to your web pages? What are you offering visitors that they cannot get anywhere else? How are you communicating to your core audience that the content you offer is unique, entertaining and engaging?

Think about these questions and then identify the areas where you are failing. Those are the areas you should then focus upon.

2. Be Controversial … But Not TOO Controversial!

To attract readers, you need to have something to say. Choose topics within your niche that are “hot” issues. Visitors arrive on your pages with their own opinions, but if you have something relevant and insightful to say about a current event or a controversial issue within your niche, they are going to want to hear it.

Be careful that you don’t go too far, otherwise you risk turning your visitors off. Stay away from extreme views or radical arguments. You can and should take a stand based on your beliefs, experience and knowledge, but avoid giving the impression that you are closed-minded or fanatical.

Visitors to your pages should feel as if they are engaging in a conversation, not listing to a diatribe or monologue. Invite others to share their thoughts and let them know you value what they have to say. That way they will be more likely to return to your pages later.

3. Sex Sells

There’s no way around it: Sex sells. It’s simply the way we are hard-wired as humans. We are attracted to anything that turns us on or stimulates our sexual curiosity.

Obviously, this is something successful marketers have known about since the beginning of time – or at least the beginning of advertising. To attract more visitors to your pages, look for ways to ratchet up the sex appeal – even if your subject matter doesn’t ordinarily lend itself to being sexualized.

Sexy images are also always a huge draw, especially when they are used tastefully. Consider what your core audience wants, then give it to them.

4. Mimic the Most Popular Sites in Your Niche

With Internet marketing, there’s usually no reason to reinvent the wheel. Conduct a little research to determine what the most successful marketers in your niche are doing, then steal their best ideas and make them your own.

Obviously, you don’t want to plagiarize or do anything unethical. But you can discover the most successful themes and topics and put your own spin on them in order to capture more visitors. Observe market forces to recognize what the public wants, then provide them with it.

One of the biggest benefits of the Internet is its global scale and universal timeliness. Whatever niche you are working in, there are certain to be hundreds – if not thousands – of other people competing for the same audience you are targeting.

By giving your visitors content that you would find interesting, focusing on hot button issues that fans of your niche have strong opinions about, injecting sex appeal whenever and wherever possible, and stealing the best ideas from the most successful marketers in your niche, you can choose topics that draw more visitors to your website.

Categories
SEO Web Site

Back linking Techniques

The Good and the Bad

On-page Search Engine Optimization (SEO) is a series are techniques used to improve the chances of your site being ranked at or near the top of searches. For example, the best keywords can be used and your text scattered with the optimum number of these keywords. The keywords should be placed in the locations search engines like best.

Examples of effective on-page SEO include:

• Include your keyword in the page’s title

• Ensure that the site has meta tags, which are the description tags which appear in search engine result pages. Ensure the beginning and end of your meta tags are marked and make sure they are limited to 160 characters in length, including spaces.

• Include keywords in the header tags (also known as H1 tags). These are the headlines at the top of the article and within the web content.

• Include keywords in ALT image text. These are the descriptions added to an image which are displayed when a user places the mouse cursor over the image.

• Ensure the content includes internal links. These are links which connect to other blogs or other parts of your website.

Off-Page SEO

Off-page SEO is as important as on-Page SEO. One good off-page SEO technique is to backlink or link building. The more links your site has to other sites – especially sites search engines considered “authoritative” – the higher your site will be ranked by search engines.

The biggest benefit of backlinks is that they cause search engines to give your site higher rankings on search pages. If your site is in the Number One spot on the first page of a search for your niche, you are almost guaranteed to be clicked on by thousands, if not millions, of people every day. And if only a tiny percentage of those visitors actually buy something on your site, you can make a lot of money.

But if you end up anywhere except for the top half of the first Search Engine Results Page (SERP) for your product niche, it is likely that there will not be many sales. If this happens, it’s time to improve your SEO by creating more backlinks.

Good Backlinks vs Bad Backlinks

The best backlinks link to authoritative sites. These are sites most people would visit if they were looking for specific information. Examples include Wikipedia, eHow.com, Wikimedia Commons, etc.

For example, if your website offers cars for sale and there are two links on your web page: One links to Motor Trend magazine’s website, which says your site is a great place to buy cars. The second is to a food blog where there is a recipe you liked.
In this case, the first backlink would substantially increase the value of your web page in the eyes of the search engines. The second wouldn’t help very much, although if it had the proper keywords it might help your rankings a little.

Types of Backlink

There also are three types of backlink, each of which is valued differently by search engines:

One-Way Links – These are links from one or more pages of another website to yours, without a link back to that site.

Reciprocal Links – These links connect to another site and the other site links back to your page. Another term for this is link swapping.

Three-Way Links – This is when there is a link to a website, but instead of linking directly back, the person running that site links back from another site.

Most links will add value to your web page for search engines but avoid getting backlinks from sources such as gambling or pornographic sites. These will harm your site’s reputation among the big search engines.

Categories
SEO Web Site

Create High-Converting Headlines

3 Steps

The headline is the single most important part of any marketing document, whether it is an email, sales letter, squeeze page or paid advertisement. The reason is because the headline is the first and only opportunity to capture the attention of a prospective customer.

If the headline fails to make an instant, immediate impression on the reader, they will read no further and are possibly lost to you forever.

The best headlines – those which grasp your visitor by the lapels, shake them up and refuse to let go – share three common traits. If your headlines always include these three qualities, a greater number of prospects can be persuaded to spend more time with your copy This will increase your chances of converting them into a long-term customer, which is the ultimate objective of any marketing document.

Clarity Is King

The first and most important quality of any great headline is that it must be understood immediately by anybody reading it. The more clarity a headline has, the more appealing it will be to page visitors.

If the headline is in any way ambiguous, confusing or does not provide a clear and concise message which can be grasped instantly, it will turn readers away immediately. Clear, easy to understand headlines should be as specific as possible.

Remember, those who land on your pages or are seeing your ads are seeking solutions and answers. The last thing they want to do is to spend more time trying to work out what is meant by an ambiguous or uncertain headline. Be as clear as you possibly can.

Headlines Have Two Parts

The most effective headlines have two parts: The headline itself and the sub-headline, also known as the “sub-head”. One way to think of it is like this: The headline is the bait that gets the prospect in the door and the sub-head is what you use to hook them in so they will keep reading.

A clear and concise headline is critical, but by itself is usually not enough to engage the reader fully. It needs help – in the form of a good, informative sub-head which boosts the clarity the reader gets from the headline.

The sub-head acts to reaffirm the reason why the reader landed on your page or looked at your ad in the first place. It should set the stage for the story your content is about to tell.

The Best Headlines Include Numbers

There is much research which proves that people using the Internet are much more likely to click through on a headline which includes a number than one which just includes words. This apparently has something to do with the way our minds are wired.

Numbers express certainty. They subconsciously tell the reader that the message expressed in the headline is based on substance and fact. Therefore, people seeking solutions or answers online are more attracted to headlines which include numbers than they are just to words.

The numbers you put in your headlines can include all kinds of figures, including percentages, the number of items on a list, time measurements and so on:

“3-Day Free Trial for All New Subscribers”
“Top 5 Ways to Shed Weight Fast”
“Increase Sales by 30% in 30 Days Using This Weird Trick”

The number will normally be in the main headline rather than the sub-head. It is, however, important that the information in the sub-head should support whatever number is included in the headline.
These three qualities are used so widely that headlines which do not include them are often perceived as jarring or off-putting – and often fail to convert. Successful marketers understand what works and what does not, so they gravitate toward the tried and true in order to maximize their results.

If headlines are clear and to the point and sub-headlines support the primary point of the main headline and numbers are included to give the headline substance and authority, conversion rates can be increased regardless of what type of marketing document you are creating.

Categories
Web Site

Tablets and Phones

Make Sure Your Website Looks Great on Tablets and Phones

Internet marketers often think that once their website is up and running, their biggest job is finished. This is a mistake. The process is just beginning. To understand why, think about this: “How do you usually access the Internet?”

If you are like most people these days, this answer will be, “Through my smartphone” or “From my tablet.” Because Wi-Fi is almost universally available and mobile access devices are affordable, most web users today access internet sites and pages from portable mobile devices rather than their laptops or desktop computers.

That means that the website you have just finished creating is essentially obsolete – at least if it’s not optimized for mobile devices.

Present Critical Content Concisely

Mobile users don’t want to download an entire web page. It is too much information, both for the user and for the devices themselves. Instead, they look for key information they can access quickly without having to click around to a lot of different pages.

It’s difficult, if not downright impossible to click on a button on a smartphone!
That means that your website must have a simpler, streamlined version which mobile users can be diverted to. In other words, your content needs to be mobile-optimized.

People Are Attached to Their Mobile Devices

Today, most people will not leave home without their smartphone and are using their mobile devices far more often than PCs and laptops – especially when it comes to searching for products and services while on the go.

If a business has only a regular website, it is ignoring the majority of customers who use the Internet today.

Because mobile devices have small screens, run slower than PCs, and have irritatingly small keypads, the mobile version of your web page must account for these disadvantages. Mobile optimized pages must be easy to read, provide critical content up top and be easy to navigate without the use of the keyboard.

Mobile Optimization Advantages

When content is optimized for mobile devices, it provides access to a much larger pool of prospective customers. In addition, tracking will be improved thanks to built-in technologies of most mobile web page generating software.

Information about how page visitors behave once they reach your mobile-optimized web pages can be used to improve your pages and make them even more effective and give the results you want.

Categories
Email

Email Marketing Etiquette

Get Your Email Delivered and Read

Email marketing is a very effective way of bringing new customers into your sales funnel. However, because viruses and malware have become common on the Internet, many people are wary about opening an email which is sent by someone or an organisation they do not recognize, which is strangely written or appears to have come from a non-English speaker.

Prospective customers can be reassured that the emails you send are safe and reliable by following some simple email marketing etiquette rules:

1. Don’t Make a Sensation of the Headline

The default setting for many of the popular email providers is to display the sender’s name and the headline. In some cases, the first few words of the email text itself will appear in the user’s email queue.

This makes the headline the first important element of the email. If it is exaggerated, makes extraordinary claims or is otherwise sensational, there is a good chance that the email will be sent directly to the “Spam” folder or deleted by the user without being read.

Your objective is to make the reader open the email, so the headline must give them a reason to do so. Capture their imagination and engage their interest but do not exaggerate. Avoid exclamation points – especially multiples – as well as ALL CAPS and crazy colours. This will most likely get your email tagged as spam.

2. Use the Person’s Name, If you know it

The first thing the reader will see when they open your email is the greeting. If you know or have been given the user’s name use your Auto Responder to insert the first name in the greeting, such as “Dear John” or “Dear Gertrude.”

Email is usually less formal than traditional letter-writing, so it is usually acceptable to use the person’s first name. The use of a person’s last name can often seem to be off-putting, such as “Dear Mr. Stewart” or “Dear Ms. Simpson.” Likely exceptions could include formal titles such as “Doctor,” “Professor,” or a military title.

3. Get to the Point

Emails are less formal than traditional letter-writing and people get many emails every day, the person receiving your email probably is not likely to spend much time on it. Therefore, it is critically important to get to the point of the email straight away, beginning with the very first sentence.

Give the reader a reason to keep reading. Do not beat around the bush or trying to build slowly to the point. There are only a few moments to maintain the reader’s attention, so make the most of it.

4. Signing Off

Cut the waffle and sign-off with your name. This is perfectly acceptable. You can also use an informal phrase such as “Regards” or “All the best” etc.

Follow these general email etiquette protocols to increase the chance that the person receiving your email will open and read it. Ensure that the content of your email pushes the person to take the action you intend, such as a click on a link included in the body of your email.