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Tablets and Phones

Make Sure Your Website Looks Great on Tablets and Phones

Internet marketers often think that once their website is up and running, their biggest job is finished. This is a mistake. The process is just beginning. To understand why, think about this: “How do you usually access the Internet?”

If you are like most people these days, this answer will be, “Through my smartphone” or “From my tablet.” Because Wi-Fi is almost universally available and mobile access devices are affordable, most web users today access internet sites and pages from portable mobile devices rather than their laptops or desktop computers.

That means that the website you have just finished creating is essentially obsolete – at least if it’s not optimized for mobile devices.

Present Critical Content Concisely

Mobile users don’t want to download an entire web page. It is too much information, both for the user and for the devices themselves. Instead, they look for key information they can access quickly without having to click around to a lot of different pages.

It’s difficult, if not downright impossible to click on a button on a smartphone!
That means that your website must have a simpler, streamlined version which mobile users can be diverted to. In other words, your content needs to be mobile-optimized.

People Are Attached to Their Mobile Devices

Today, most people will not leave home without their smartphone and are using their mobile devices far more often than PCs and laptops – especially when it comes to searching for products and services while on the go.

If a business has only a regular website, it is ignoring the majority of customers who use the Internet today.

Because mobile devices have small screens, run slower than PCs, and have irritatingly small keypads, the mobile version of your web page must account for these disadvantages. Mobile optimized pages must be easy to read, provide critical content up top and be easy to navigate without the use of the keyboard.

Mobile Optimization Advantages

When content is optimized for mobile devices, it provides access to a much larger pool of prospective customers. In addition, tracking will be improved thanks to built-in technologies of most mobile web page generating software.

Information about how page visitors behave once they reach your mobile-optimized web pages can be used to improve your pages and make them even more effective and give the results you want.


Email Marketing Etiquette

Get Your Email Delivered and Read

Email marketing is a very effective way of bringing new customers into your sales funnel. However, because viruses and malware have become common on the Internet, many people are wary about opening an email which is sent by someone or an organisation they do not recognize, which is strangely written or appears to have come from a non-English speaker.

Prospective customers can be reassured that the emails you send are safe and reliable by following some simple email marketing etiquette rules:

1. Don’t Make a Sensation of the Headline

The default setting for many of the popular email providers is to display the sender’s name and the headline. In some cases, the first few words of the email text itself will appear in the user’s email queue.

This makes the headline the first important element of the email. If it is exaggerated, makes extraordinary claims or is otherwise sensational, there is a good chance that the email will be sent directly to the “Spam” folder or deleted by the user without being read.

Your objective is to make the reader open the email, so the headline must give them a reason to do so. Capture their imagination and engage their interest but do not exaggerate. Avoid exclamation points – especially multiples – as well as ALL CAPS and crazy colours. This will most likely get your email tagged as spam.

2. Use the Person’s Name, If you know it

The first thing the reader will see when they open your email is the greeting. If you know or have been given the user’s name use your Auto Responder to insert the first name in the greeting, such as “Dear John” or “Dear Gertrude.”

Email is usually less formal than traditional letter-writing, so it is usually acceptable to use the person’s first name. The use of a person’s last name can often seem to be off-putting, such as “Dear Mr. Stewart” or “Dear Ms. Simpson.” Likely exceptions could include formal titles such as “Doctor,” “Professor,” or a military title.

3. Get to the Point

Emails are less formal than traditional letter-writing and people get many emails every day, the person receiving your email probably is not likely to spend much time on it. Therefore, it is critically important to get to the point of the email straight away, beginning with the very first sentence.

Give the reader a reason to keep reading. Do not beat around the bush or trying to build slowly to the point. There are only a few moments to maintain the reader’s attention, so make the most of it.

4. Signing Off

Cut the waffle and sign-off with your name. This is perfectly acceptable. You can also use an informal phrase such as “Regards” or “All the best” etc.

Follow these general email etiquette protocols to increase the chance that the person receiving your email will open and read it. Ensure that the content of your email pushes the person to take the action you intend, such as a click on a link included in the body of your email.