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SEO Web Site

4 Ways to Attract New Website Visitors Today

People now, have more unrestricted access to information, entertainment and other content than in any time in history. That is good news for people looking to be informed, educated or entertained but it can present a challenge for online marketers seeking to capture the biggest possible audience.

This is because there is just more competition for your target audience than ever before. So if the content you are using to attract visitors to your pages is not interesting, cutting edge and exciting, it will be difficult to get people to visit or stay on your pages once they have landed.

1. Would You Be Interested In Your Content?

A good starting point in determining whether the content you are providing is vital and engaging for your target audience is to consider whether you would be interested in your pages if you were an outside visitor looking for content within your niche.

Why would you be drawn to your web pages? What are you offering visitors that they cannot get anywhere else? How are you communicating to your core audience that the content you offer is unique, entertaining and engaging?

Think about these questions and then identify the areas where you are failing. Those are the areas you should then focus upon.

2. Be Controversial … But Not TOO Controversial!

To attract readers, you need to have something to say. Choose topics within your niche that are “hot” issues. Visitors arrive on your pages with their own opinions, but if you have something relevant and insightful to say about a current event or a controversial issue within your niche, they are going to want to hear it.

Be careful that you don’t go too far, otherwise you risk turning your visitors off. Stay away from extreme views or radical arguments. You can and should take a stand based on your beliefs, experience and knowledge, but avoid giving the impression that you are closed-minded or fanatical.

Visitors to your pages should feel as if they are engaging in a conversation, not listing to a diatribe or monologue. Invite others to share their thoughts and let them know you value what they have to say. That way they will be more likely to return to your pages later.

3. Sex Sells

There’s no way around it: Sex sells. It’s simply the way we are hard-wired as humans. We are attracted to anything that turns us on or stimulates our sexual curiosity.

Obviously, this is something successful marketers have known about since the beginning of time – or at least the beginning of advertising. To attract more visitors to your pages, look for ways to ratchet up the sex appeal – even if your subject matter doesn’t ordinarily lend itself to being sexualized.

Sexy images are also always a huge draw, especially when they are used tastefully. Consider what your core audience wants, then give it to them.

4. Mimic the Most Popular Sites in Your Niche

With Internet marketing, there’s usually no reason to reinvent the wheel. Conduct a little research to determine what the most successful marketers in your niche are doing, then steal their best ideas and make them your own.

Obviously, you don’t want to plagiarize or do anything unethical. But you can discover the most successful themes and topics and put your own spin on them in order to capture more visitors. Observe market forces to recognize what the public wants, then provide them with it.

One of the biggest benefits of the Internet is its global scale and universal timeliness. Whatever niche you are working in, there are certain to be hundreds – if not thousands – of other people competing for the same audience you are targeting.

By giving your visitors content that you would find interesting, focusing on hot button issues that fans of your niche have strong opinions about, injecting sex appeal whenever and wherever possible, and stealing the best ideas from the most successful marketers in your niche, you can choose topics that draw more visitors to your website.

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SEO Web Site

Back linking Techniques

The Good and the Bad

On-page Search Engine Optimization (SEO) is a series are techniques used to improve the chances of your site being ranked at or near the top of searches. For example, the best keywords can be used and your text scattered with the optimum number of these keywords. The keywords should be placed in the locations search engines like best.

Examples of effective on-page SEO include:

• Include your keyword in the page’s title

• Ensure that the site has meta tags, which are the description tags which appear in search engine result pages. Ensure the beginning and end of your meta tags are marked and make sure they are limited to 160 characters in length, including spaces.

• Include keywords in the header tags (also known as H1 tags). These are the headlines at the top of the article and within the web content.

• Include keywords in ALT image text. These are the descriptions added to an image which are displayed when a user places the mouse cursor over the image.

• Ensure the content includes internal links. These are links which connect to other blogs or other parts of your website.

Off-Page SEO

Off-page SEO is as important as on-Page SEO. One good off-page SEO technique is to backlink or link building. The more links your site has to other sites – especially sites search engines considered “authoritative” – the higher your site will be ranked by search engines.

The biggest benefit of backlinks is that they cause search engines to give your site higher rankings on search pages. If your site is in the Number One spot on the first page of a search for your niche, you are almost guaranteed to be clicked on by thousands, if not millions, of people every day. And if only a tiny percentage of those visitors actually buy something on your site, you can make a lot of money.

But if you end up anywhere except for the top half of the first Search Engine Results Page (SERP) for your product niche, it is likely that there will not be many sales. If this happens, it’s time to improve your SEO by creating more backlinks.

Good Backlinks vs Bad Backlinks

The best backlinks link to authoritative sites. These are sites most people would visit if they were looking for specific information. Examples include Wikipedia, eHow.com, Wikimedia Commons, etc.

For example, if your website offers cars for sale and there are two links on your web page: One links to Motor Trend magazine’s website, which says your site is a great place to buy cars. The second is to a food blog where there is a recipe you liked.
In this case, the first backlink would substantially increase the value of your web page in the eyes of the search engines. The second wouldn’t help very much, although if it had the proper keywords it might help your rankings a little.

Types of Backlink

There also are three types of backlink, each of which is valued differently by search engines:

One-Way Links – These are links from one or more pages of another website to yours, without a link back to that site.

Reciprocal Links – These links connect to another site and the other site links back to your page. Another term for this is link swapping.

Three-Way Links – This is when there is a link to a website, but instead of linking directly back, the person running that site links back from another site.

Most links will add value to your web page for search engines but avoid getting backlinks from sources such as gambling or pornographic sites. These will harm your site’s reputation among the big search engines.

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SEO Web Site

Create High-Converting Headlines

3 Steps

The headline is the single most important part of any marketing document, whether it is an email, sales letter, squeeze page or paid advertisement. The reason is because the headline is the first and only opportunity to capture the attention of a prospective customer.

If the headline fails to make an instant, immediate impression on the reader, they will read no further and are possibly lost to you forever.

The best headlines – those which grasp your visitor by the lapels, shake them up and refuse to let go – share three common traits. If your headlines always include these three qualities, a greater number of prospects can be persuaded to spend more time with your copy This will increase your chances of converting them into a long-term customer, which is the ultimate objective of any marketing document.

Clarity Is King

The first and most important quality of any great headline is that it must be understood immediately by anybody reading it. The more clarity a headline has, the more appealing it will be to page visitors.

If the headline is in any way ambiguous, confusing or does not provide a clear and concise message which can be grasped instantly, it will turn readers away immediately. Clear, easy to understand headlines should be as specific as possible.

Remember, those who land on your pages or are seeing your ads are seeking solutions and answers. The last thing they want to do is to spend more time trying to work out what is meant by an ambiguous or uncertain headline. Be as clear as you possibly can.

Headlines Have Two Parts

The most effective headlines have two parts: The headline itself and the sub-headline, also known as the “sub-head”. One way to think of it is like this: The headline is the bait that gets the prospect in the door and the sub-head is what you use to hook them in so they will keep reading.

A clear and concise headline is critical, but by itself is usually not enough to engage the reader fully. It needs help – in the form of a good, informative sub-head which boosts the clarity the reader gets from the headline.

The sub-head acts to reaffirm the reason why the reader landed on your page or looked at your ad in the first place. It should set the stage for the story your content is about to tell.

The Best Headlines Include Numbers

There is much research which proves that people using the Internet are much more likely to click through on a headline which includes a number than one which just includes words. This apparently has something to do with the way our minds are wired.

Numbers express certainty. They subconsciously tell the reader that the message expressed in the headline is based on substance and fact. Therefore, people seeking solutions or answers online are more attracted to headlines which include numbers than they are just to words.

The numbers you put in your headlines can include all kinds of figures, including percentages, the number of items on a list, time measurements and so on:

“3-Day Free Trial for All New Subscribers”
“Top 5 Ways to Shed Weight Fast”
“Increase Sales by 30% in 30 Days Using This Weird Trick”

The number will normally be in the main headline rather than the sub-head. It is, however, important that the information in the sub-head should support whatever number is included in the headline.
These three qualities are used so widely that headlines which do not include them are often perceived as jarring or off-putting – and often fail to convert. Successful marketers understand what works and what does not, so they gravitate toward the tried and true in order to maximize their results.

If headlines are clear and to the point and sub-headlines support the primary point of the main headline and numbers are included to give the headline substance and authority, conversion rates can be increased regardless of what type of marketing document you are creating.