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Software Web Site

Internet Marketing Business Software

Identify the Right Software

Software programs can provide an effective way to make your online promotions work more efficiently and profitably. For example, programs can mine data to give specific information which will be helpful to you, such as customer lists sorted according to geographic areas or preferences.

How Much Should You Spend?

Software which is of any real use, seldom comes free. It will require a puchase or licensing fees. Alternatives such as subscriber lists or sales leads may be pay-per-use, but most charge both a set-up and a monthly use fee.

It may seem excessive to pay both a set-up fee and a subscription fee, this can often be to your advantage as Internet technology changes very rapidly and it is likely that there will be many different versions and upgrades of the same software available.

When you pay a start-up fee and a monthly subscription it normally allows you to receive updated versions of the software as they are released at no additional cost. This should allow you to use the same software program seamlessly through its various iterations.

Take It for a Test Drive

Before you pay for software, find out if there is a free trial version you can use. If not, at least spend some time playing around with any free tools so you can see if it will be practical.

If a software seller will not let you take their product for a test drive it is probably better to keep looking. A 30-day money-back guarantee may seem to be attractive but it may be hard to collect a refund.

Find the Best Software

Ask friends or business contacts about the software they use and if they like it. People are usually more than willing to share their experiences. This can save much time and money by skipping the trial and error process of identifying effective software.

Don’t Rely Too Heavily on Software

Software products should make your business run more efficiently, but they will not run the business for you. Do not assume that software will build your business. Only you can build the business. Software tools can only help achieve this goal.

However, software can be effective in helping you organize your day, manage data and speed up some of the marketing processes.

Identify the Most Popular Software

Sometimes the best way of choosing software is to use the market as a guide to the best products.

Software which has been popular over time probably is better and more functional than software which is at the top of the Android app store charts today and gone tomorrow. Market forces are generally a good guide in the long run. Software which has applications that are actually useful and help improve businesses organize their operations will always have a longer life.

What Software Should Do

When considering software, look for products that help you focus on these primary aspects of your online marketing business:

  • Optimize web design
  • Improve inbound marketing
  • Facilitate social media integration
  • Improve SEO for site content
  • Expand the business profile on social media platforms
  • Generate new leads
  • Improve public relations
  • Provide web analytics

When creating a web-based business, ensure that it is built on the most solid foundation you can create. Software tools are often some of your first and most important investments. It pays in the long run to take time to choose the right software options.

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Blogging Uncategorized Web Site

Use QR Codes

Use QR Codes to Make Money with Mobile Marketing

Quick Response Codes, or QR Codes for short, are those funny looking little black and white squibs you can see on subway signs, magazine advertisements and many other places these days.

QR Codes are a variation of the bar code – also known as the Universal Product Code (UPC) – which has been in use since the 1970s at retail checkout areas. Bar codes also are commonly used for inventory purposes.

QR Codes were first used in 1994, when engineers at a Japanese factory owned by a subsidiary of Toyota wanted to create a three-dimensional version of the bar code that could hold exponentially more information and that could be decoded at faster speeds. The first QR Code was used to control the inventory of car parts as they moved through the manufacturing process.

How QR Codes Work

Unlike UPCs – which are mechanically scanned by a narrow beam of light – QR Codes are scanned as a two-dimensional image by a semiconductor image sensor. This image is then analyzed digitally by the processor the scanning device.

The processor detects the three distinctive squares at the corners of the image, and – with the help of a fourth smaller square in the fourth corner – automatically converts the image into a standard size, orientation and angle of viewing. The tiny dots are then converted into binary code, which is matched against an error-detecting code.

The binary code can represent anything, such as text or an image, but in most cases, it is a Uniform Resource Locator (URL), or an Internet address.

Uses and Benefits

Anybody with a mobile phone or tablet can scan a QR Code. Scanning apps are free and are downloaded instantly on iTunes, Google Apps, the Android store and elsewhere.

Other apps can be used generate and print their own QR Codes for others to scan and be diverted a device to a URL, eliminating the need for the user to copy down and type in a web address.

QR Codes are used widely in advertising. But they also can be used by online marketers to promote offers and to send traffic to web pages. Other uses for QR Codes include:

  • Visiting a Google+ or Facebook profile
  • Showing your branding on textiles such as t-shirts or bags and other articles like mugs
  • Checking in on recommendation services like foursquare
  • Using QR codes in blogs
  • Playing a YouTube video
  • Easily installing an app from the App Store or Android Market
  • Sending a predefined short message (premium services)
  • Sending a Tweet with your content

Mobile Marketing Uses

QR Codes are most frequently used for mobile marketing. They are supported by Google’s mobile Android operating system; in iOS devices such as the iPhone, iPad and iPod; on BlackBerry devices, on the Windows Phone and even on the Nintendo 3DS.

Once scanned, QR Codes can use a URL to take users to a website where they can view useful content. This can include expanded product information, locations and store hours of the places where the product can be purchased and even links to buy the product right away.

QR Codes can also be used for mobile tagging. This process is used to capture the reading device’s phone number and send an email or text message automatically either right away or at some predetermined future time. Mobile tagging also can launch a sequence of email swipes designed to build excitement and encourage brand loyalty.

Categories
Blogging Web Site

Make Money from Blogging

6 Ways to Monetize Your Blog

Make money from blogging. This is a relatively simple process. To make money from a successful blog that has many subscribers who look forward to your high-quality content. Also, a blog that is shared frequently via social media can produce very profitable results.

Here are some fast and easy ways to make money with your existing blog:

#1: Promote Affiliate Products

Use the content in your blog to reference affiliate products you promote. Promote these products either within the content itself or as the focal point of the blog posting. This could be a product review or an endorsement.

#2: Click-Per-Action Offers

A third party will pay when a visitor to your blog or website takes a particular action. These actions can be entering their email addresses, answering a questionnaire and so on. Look for and use CPA networks to find CPA offers which can be included in your blog.

CPA networks will pay-outs for someone who simply clicks a link. Others will require that the user clicks through a sequence of pages. Some will pay just a few cents while others can pay several dollars per click-through. Offers can be related directly to the content of your blog or completely unrelated.

#3: Brand Placement

Make money from blogging by using brand placement. This means that you promote a specific brand or product within your blog. Advertisers are likely to be interested if you have many loyal subscribers. It will also help if you have a reputation as an expert in your field or have very popular content which is frequently cited by others.

Companies will sometimes approach the owners of blogs or websites on which they would like to place their brands or products. However, there is nothing to prevents you from approaching companies and offering to promote their brands within your blog’s content, especially if your blog is already popular.

#4: Add a Mailing List/Newsletter Opt-In Form

Add a mailing list/newsletter opt-in form to your blog. When people sign up, use the subscriber list to promote products and services or sell the list to other bloggers or Internet marketers.

Every online business wants access to large, highly targeted email lists. Use an opt-in form to capture the email addresses of people who show an interest in your niche. Addresses and other data are loaded into your autoresponder. Then use email marketing campaigns to promote your products or services or those of other marketers.

#5: Sell Display Advertising

Make money from blogging. You can sell as much display advertising as you wish and keep all the profits. The amount you can charge for advertisements will depend on how many subscribers you have. A good reputation as a blogger will also help.

Place ads at the top, in the margins, or at the bottom of your blog page. Advertisers can be charged per impression. This could be a set amount per 1,000 viewers of your blog. Alternatively, charge a monthly fee.

#6: In-Text Advertising

Another type of ad you can sell is in-text advertising. Place links inside your text and configure them with a double underline to differentiate them from normal links. When a user rolls the mouse over such a link, a pop-up ad will appear which leads viewers to your advertiser’s web page or offer.

It is good fun and very satisfying to write blogs that share your specialized knowledge with other people. There is no reason in the world why you should not make money at the same time. The hard work and effort which goes into producing, promoting and distributing a high-quality, informative blog, deserves some reward.

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SEO Web Site

4 Ways to Attract New Website Visitors Today

People now, have more unrestricted access to information, entertainment and other content than in any time in history. That is good news for people looking to be informed, educated or entertained but it can present a challenge for online marketers seeking to capture the biggest possible audience.

This is because there is just more competition for your target audience than ever before. So if the content you are using to attract visitors to your pages is not interesting, cutting edge and exciting, it will be difficult to get people to visit or stay on your pages once they have landed.

1. Would You Be Interested In Your Content?

A good starting point in determining whether the content you are providing is vital and engaging for your target audience is to consider whether you would be interested in your pages if you were an outside visitor looking for content within your niche.

Why would you be drawn to your web pages? What are you offering visitors that they cannot get anywhere else? How are you communicating to your core audience that the content you offer is unique, entertaining and engaging?

Think about these questions and then identify the areas where you are failing. Those are the areas you should then focus upon.

2. Be Controversial … But Not TOO Controversial!

To attract readers, you need to have something to say. Choose topics within your niche that are “hot” issues. Visitors arrive on your pages with their own opinions, but if you have something relevant and insightful to say about a current event or a controversial issue within your niche, they are going to want to hear it.

Be careful that you don’t go too far, otherwise you risk turning your visitors off. Stay away from extreme views or radical arguments. You can and should take a stand based on your beliefs, experience and knowledge, but avoid giving the impression that you are closed-minded or fanatical.

Visitors to your pages should feel as if they are engaging in a conversation, not listing to a diatribe or monologue. Invite others to share their thoughts and let them know you value what they have to say. That way they will be more likely to return to your pages later.

3. Sex Sells

There’s no way around it: Sex sells. It’s simply the way we are hard-wired as humans. We are attracted to anything that turns us on or stimulates our sexual curiosity.

Obviously, this is something successful marketers have known about since the beginning of time – or at least the beginning of advertising. To attract more visitors to your pages, look for ways to ratchet up the sex appeal – even if your subject matter doesn’t ordinarily lend itself to being sexualized.

Sexy images are also always a huge draw, especially when they are used tastefully. Consider what your core audience wants, then give it to them.

4. Mimic the Most Popular Sites in Your Niche

With Internet marketing, there’s usually no reason to reinvent the wheel. Conduct a little research to determine what the most successful marketers in your niche are doing, then steal their best ideas and make them your own.

Obviously, you don’t want to plagiarize or do anything unethical. But you can discover the most successful themes and topics and put your own spin on them in order to capture more visitors. Observe market forces to recognize what the public wants, then provide them with it.

One of the biggest benefits of the Internet is its global scale and universal timeliness. Whatever niche you are working in, there are certain to be hundreds – if not thousands – of other people competing for the same audience you are targeting.

By giving your visitors content that you would find interesting, focusing on hot button issues that fans of your niche have strong opinions about, injecting sex appeal whenever and wherever possible, and stealing the best ideas from the most successful marketers in your niche, you can choose topics that draw more visitors to your website.

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SEO Web Site

Back linking Techniques

The Good and the Bad

On-page Search Engine Optimization (SEO) is a series are techniques used to improve the chances of your site being ranked at or near the top of searches. For example, the best keywords can be used and your text scattered with the optimum number of these keywords. The keywords should be placed in the locations search engines like best.

Examples of effective on-page SEO include:

• Include your keyword in the page’s title

• Ensure that the site has meta tags, which are the description tags which appear in search engine result pages. Ensure the beginning and end of your meta tags are marked and make sure they are limited to 160 characters in length, including spaces.

• Include keywords in the header tags (also known as H1 tags). These are the headlines at the top of the article and within the web content.

• Include keywords in ALT image text. These are the descriptions added to an image which are displayed when a user places the mouse cursor over the image.

• Ensure the content includes internal links. These are links which connect to other blogs or other parts of your website.

Off-Page SEO

Off-page SEO is as important as on-Page SEO. One good off-page SEO technique is to backlink or link building. The more links your site has to other sites – especially sites search engines considered “authoritative” – the higher your site will be ranked by search engines.

The biggest benefit of backlinks is that they cause search engines to give your site higher rankings on search pages. If your site is in the Number One spot on the first page of a search for your niche, you are almost guaranteed to be clicked on by thousands, if not millions, of people every day. And if only a tiny percentage of those visitors actually buy something on your site, you can make a lot of money.

But if you end up anywhere except for the top half of the first Search Engine Results Page (SERP) for your product niche, it is likely that there will not be many sales. If this happens, it’s time to improve your SEO by creating more backlinks.

Good Backlinks vs Bad Backlinks

The best backlinks link to authoritative sites. These are sites most people would visit if they were looking for specific information. Examples include Wikipedia, eHow.com, Wikimedia Commons, etc.

For example, if your website offers cars for sale and there are two links on your web page: One links to Motor Trend magazine’s website, which says your site is a great place to buy cars. The second is to a food blog where there is a recipe you liked.
In this case, the first backlink would substantially increase the value of your web page in the eyes of the search engines. The second wouldn’t help very much, although if it had the proper keywords it might help your rankings a little.

Types of Backlink

There also are three types of backlink, each of which is valued differently by search engines:

One-Way Links – These are links from one or more pages of another website to yours, without a link back to that site.

Reciprocal Links – These links connect to another site and the other site links back to your page. Another term for this is link swapping.

Three-Way Links – This is when there is a link to a website, but instead of linking directly back, the person running that site links back from another site.

Most links will add value to your web page for search engines but avoid getting backlinks from sources such as gambling or pornographic sites. These will harm your site’s reputation among the big search engines.

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SEO Web Site

Create High-Converting Headlines

3 Steps

The headline is the single most important part of any marketing document, whether it is an email, sales letter, squeeze page or paid advertisement. The reason is because the headline is the first and only opportunity to capture the attention of a prospective customer.

If the headline fails to make an instant, immediate impression on the reader, they will read no further and are possibly lost to you forever.

The best headlines – those which grasp your visitor by the lapels, shake them up and refuse to let go – share three common traits. If your headlines always include these three qualities, a greater number of prospects can be persuaded to spend more time with your copy This will increase your chances of converting them into a long-term customer, which is the ultimate objective of any marketing document.

Clarity Is King

The first and most important quality of any great headline is that it must be understood immediately by anybody reading it. The more clarity a headline has, the more appealing it will be to page visitors.

If the headline is in any way ambiguous, confusing or does not provide a clear and concise message which can be grasped instantly, it will turn readers away immediately. Clear, easy to understand headlines should be as specific as possible.

Remember, those who land on your pages or are seeing your ads are seeking solutions and answers. The last thing they want to do is to spend more time trying to work out what is meant by an ambiguous or uncertain headline. Be as clear as you possibly can.

Headlines Have Two Parts

The most effective headlines have two parts: The headline itself and the sub-headline, also known as the “sub-head”. One way to think of it is like this: The headline is the bait that gets the prospect in the door and the sub-head is what you use to hook them in so they will keep reading.

A clear and concise headline is critical, but by itself is usually not enough to engage the reader fully. It needs help – in the form of a good, informative sub-head which boosts the clarity the reader gets from the headline.

The sub-head acts to reaffirm the reason why the reader landed on your page or looked at your ad in the first place. It should set the stage for the story your content is about to tell.

The Best Headlines Include Numbers

There is much research which proves that people using the Internet are much more likely to click through on a headline which includes a number than one which just includes words. This apparently has something to do with the way our minds are wired.

Numbers express certainty. They subconsciously tell the reader that the message expressed in the headline is based on substance and fact. Therefore, people seeking solutions or answers online are more attracted to headlines which include numbers than they are just to words.

The numbers you put in your headlines can include all kinds of figures, including percentages, the number of items on a list, time measurements and so on:

“3-Day Free Trial for All New Subscribers”
“Top 5 Ways to Shed Weight Fast”
“Increase Sales by 30% in 30 Days Using This Weird Trick”

The number will normally be in the main headline rather than the sub-head. It is, however, important that the information in the sub-head should support whatever number is included in the headline.
These three qualities are used so widely that headlines which do not include them are often perceived as jarring or off-putting – and often fail to convert. Successful marketers understand what works and what does not, so they gravitate toward the tried and true in order to maximize their results.

If headlines are clear and to the point and sub-headlines support the primary point of the main headline and numbers are included to give the headline substance and authority, conversion rates can be increased regardless of what type of marketing document you are creating.

Categories
Web Site

Tablets and Phones

Make Sure Your Website Looks Great on Tablets and Phones

Internet marketers often think that once their website is up and running, their biggest job is finished. This is a mistake. The process is just beginning. To understand why, think about this: “How do you usually access the Internet?”

If you are like most people these days, this answer will be, “Through my smartphone” or “From my tablet.” Because Wi-Fi is almost universally available and mobile access devices are affordable, most web users today access internet sites and pages from portable mobile devices rather than their laptops or desktop computers.

That means that the website you have just finished creating is essentially obsolete – at least if it’s not optimized for mobile devices.

Present Critical Content Concisely

Mobile users don’t want to download an entire web page. It is too much information, both for the user and for the devices themselves. Instead, they look for key information they can access quickly without having to click around to a lot of different pages.

It’s difficult, if not downright impossible to click on a button on a smartphone!
That means that your website must have a simpler, streamlined version which mobile users can be diverted to. In other words, your content needs to be mobile-optimized.

People Are Attached to Their Mobile Devices

Today, most people will not leave home without their smartphone and are using their mobile devices far more often than PCs and laptops – especially when it comes to searching for products and services while on the go.

If a business has only a regular website, it is ignoring the majority of customers who use the Internet today.

Because mobile devices have small screens, run slower than PCs, and have irritatingly small keypads, the mobile version of your web page must account for these disadvantages. Mobile optimized pages must be easy to read, provide critical content up top and be easy to navigate without the use of the keyboard.

Mobile Optimization Advantages

When content is optimized for mobile devices, it provides access to a much larger pool of prospective customers. In addition, tracking will be improved thanks to built-in technologies of most mobile web page generating software.

Information about how page visitors behave once they reach your mobile-optimized web pages can be used to improve your pages and make them even more effective and give the results you want.